If you are still asking yourself such questions, then you definitely haven’t figured out “how it all works” yet.
To begin with, let’s understand the goals of search engine optimization.
So you have decided to create a website that would inform your potential customers about the goods or services you offer them. You have spent a lot of money to make the site beautiful and modern. You spent hours coordinating the design, waiting for the programmer to set up the contact forms. And now the day has come when everything is set up and you are ready to take orders, but there is absolute silence…. why?
Because your site is not visible to users!
So you are forced to turn to contextual advertising specialists and bring potential customers to your site for money.
Everything would be fine, but according to statistics, only 7-10% of users place orders. So, in order to make a tangible profit, you need to invest considerable budgets in advertising.
And you lose another 50% of potential customers due to the fact that many users fundamentally ignore the advertising results.

And then we wonder how we can get traffic from search engines without constantly investing in advertising.
Search engine optimization, to put it in simple terms, is a service that aims to create a constant flow of users from search engines.
SEO, unlike contextual advertising, has many advantages, and if you start optimizing search results at the stage of website development, you can save money on promoting your resource after it is published in the search results.